Squarespace templates look refined out of the box, but creative portfolios and cover pages often ship with minimal crawlable text and heavy image sets.
This audit focuses on page SEO titles vs. browser titles, whether cover pages are indexable when they should redirect, and if blog or product modules inherit duplicate descriptions.
Common Squarespace SEO failures
Cover pages indexed instead of the main site
Launch cover pages left indexable compete with the real homepage or create soft doorways with almost no content.
Portfolio items with title-only content
Gallery project pages frequently lack unique body copy, so Google treats them as thin or duplicate.
Oversized gallery images without modern formats
Squarespace sites often serve large JPEGs on the homepage; LCP suffers especially on mobile connections.
Blog SEO titles not matching visible headlines
Separate “SEO title” fields diverge from H1s, and truncated defaults get published unchanged.
Squarespace-specific checklist
Squarespace SEO hinges on per-page SEO panels and cover/portfolio patterns that classic CMS checklists rarely call out.
- Set SEO titles and descriptions under each page’s SEO tab; confirm they appear in live HTML.
- Noindex or unpublish cover pages once the full site is live.
- Add unique text to portfolio/project pages — not only images and captions.
- Compress and size homepage gallery assets; prefer fewer above-the-fold images.
- Check the Squarespace sitemap for unintended utility or checkout-adjacent URLs.
- Verify HTTPS and preferred domain redirects (www vs apex) are consistent.
Run a free homepage scan
Paste your Squarespace URL on the homepage for a free preview of titles, meta, canonicals, security headers, and more — then unlock a full-site crawl when you need every template checked.