Framer is built for interactive marketing sites. Motion and components look great — but crawlers and performance budgets need the primary message in the initial document, not only after hydration.
A Framer SEO audit verifies page-level SEO settings, CMS slug uniqueness, Open Graph images, and whether heavy effects delay Largest Contentful Paint on the homepage.
Common Framer SEO failures
Primary copy delayed until client render
If key headlines depend on effects or late-loaded components, some crawlers see sparse HTML on first fetch.
CMS pages sharing default site meta
Collection pages publish without unique titles/descriptions when SEO fields were never mapped in the CMS.
Animation and video heroes inflating LCP
Full-bleed motion heroes and autoplay video push LCP well past competitive thresholds on mobile.
Broken or missing canonical on localized paths
Locale or variant routes sometimes omit self-canonicals, creating duplicate clusters across language or campaign paths.
Framer-specific checklist
Framer sits between design tool and CMS. SEO failures cluster around render timing and CMS field mapping — not classic plugin conflicts.
- Set unique title and description for Home and each CMS template in Framer’s SEO controls.
- View page source (or fetch HTML) to confirm H1 and intro text appear without interaction.
- Optimize hero media: static image fallback, compressed assets, restrained autoplay.
- Confirm production domain, redirects, and sitemap after connecting a custom host.
- Add meaningful alt text on key frames and CMS images.
- Validate one CMS detail page for canonical, OG image, and structured data if used.
Run a free homepage scan
Paste your Framer URL on the homepage for a free preview of titles, meta, canonicals, security headers, and more — then unlock a full-site crawl when you need every template checked.