An audit that nobody ships is worse than no audit — it creates false confidence. Start by grouping issues by template, not by individual URL, so one pull request can clear dozens of flags.
Prioritize in this order: indexation blockers (noindex, canonical mistakes, robots), then unique titles/descriptions, then broken links and redirects, then structured data and security headers. Traffic cannot recover if the page is not eligible to rank.
Assign owners. Content owns copy-level titles; engineering owns headers, redirects, and schema in the layout. Mixed ownership is why the same “missing meta description” ticket reappears for years.
Re-scan after each merge. Compare the new report to the previous one so you can see pass counts move. That comparison is more motivating than a static PDF from last quarter.
Keep a short “won’t fix” list for intentional choices (noindex on thank-you pages, thin legal stubs). Honesty in the backlog beats a 100% green score that lies.
When you want the full checklist and crawl in one place, run SEOHub, unlock the site-wide pass, export the report, and work the list top-down until the re-scan is boring.